Custom branded tote bags: a guide for brands and retailers

Custom branded tote bags: a guide for brands and retailers

Tote bags are one of the most versatile products you can make. They work as a retail product, a gift with purchase and a promotional item, and they brand beautifully. Here is what to know about developing custom branded totes for your brand or store.

Cotton, canvas, jute and recycled options

The material sets the look, the durability and the price. Lightweight cotton suits giveaways and gift with purchase, heavier canvas suits a sellable retail product, and jute or recycled cottons suit a sustainability story. Choose the material to match how the tote will be used and what it needs to say about your brand.

Printing and branding methods

Totes carry branding well. Screen printing suits bold, simple graphics at volume, transfer and digital printing suit detailed or full-colour artwork, and woven or leather patches add a premium touch. We help you choose the method that suits your artwork and your budget.

Retail product versus gift with purchase

A tote you sell and a tote you give away are different products. A retail tote needs heavier fabric, better construction and considered detail to justify a price. A gift with purchase tote can be lighter and simpler. Be clear which you are making, because it changes the spec and the cost.

Minimums and cost drivers

Minimums depend on the material, the construction and the print method. Stock fabrics with simple printing carry lower minimums than custom-developed totes with hardware and lining. We will tell you the minimum for your chosen spec up front.

Sustainability angles that resonate

Totes are an obvious place to make a sustainability statement, with recycled and organic cotton options. If you make a claim, back it credibly. Engelite manufactures custom totes for Australian brands and retailers. Tell us your use and your numbers and we will quote it.

 

Order custom totes. Request a quote from Engelite.

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