Packaging and labelling are part of the product, not an afterthought. Done well, they lift perceived value and complete the brand experience. Here is what to consider for your accessories, from labels to retail packaging.
Label types
Labels come in several forms, woven, printed and leather, each with a different look and feel. A tonal woven label reads refined; a leather patch reads premium. Choose the label type to match your brand and product, because it is one of the most visible branding touches.
Swing tags and care labels
Swing tags carry your brand and product information at point of sale, and care labels carry the washing and care instructions customers and regulations expect. Both are opportunities to reinforce your brand as well as practical necessities, so design them with intent.
Retail-ready versus ecommerce packaging
How a product is packed depends on the channel. Retail-ready packaging needs to present and protect product on a shelf; ecommerce packaging shapes the unboxing experience. Be clear which you need, because they call for different solutions.
Specifying packaging in your tech pack
Packaging and labelling should be specified as part of your product, documented in the tech pack so they are consistent run to run. Engelite handles labelling and packaging as part of production. Tell us how you want your product presented and we will make it part of the build.