Caps are a strong starting point for a brand, especially in streetwear, because they are one of the most brandable products there is. Here is how to start a cap brand and get it manufactured.
Choosing cap construction and style
Decide your construction and style first: flat or curved brim, structured or unstructured, snapback or strapback, five or six panel. These choices define your cap's character and your audience. A flat-brim snapback reads very differently from a curved-brim dad cap, so choose deliberately.
Decoration that defines the brand
Decoration is central to a cap brand, because the branding is the product. Decide how your logo is applied, embroidery, a patch or print, and make sure it looks sharp. This is where streetwear caps live or die, so invest in getting it right.
Finding a cap manufacturer
Look for a manufacturer with real cap experience and decoration quality control, because a cap is judged on the crispness of its branding. Ask to see examples and sample the decoration before you commit.
Minimums and first run
Start with stock base caps and your decoration to keep minimums manageable, and limit colours on your first run. Engelite manufactures caps for Australian brands and labels, with the decoration quality your brand depends on. If you are starting a cap brand, let's build it.