Sustainability has moved from a nice-to-have to a genuine buying driver, and accessories are an easy place to make a real start. Here is a practical look at recycled and organic material options, what they cost and how to make credible claims.
Recycled fibre options
Recycled materials are increasingly available across accessories, from recycled cotton in totes to recycled fibres in other products. They let you reduce the footprint of a product without redesigning it, and they give you a credible story to tell, provided the claim is genuine.
Organic and natural materials
Organic cotton and other natural materials appeal to customers looking for lower-impact products. They typically carry a modest premium over conventional equivalents, and availability and minimums vary, so it is worth checking what is practical for your volume.
Cost and availability
Sustainable materials usually cost a little more and sometimes carry their own minimums, so factor that into your pricing. The premium is often modest, and many customers will pay it for a credible sustainability story. We will tell you honestly what is available and what it costs for your product.
Backing up your claims credibly
The most important rule is to make claims you can stand behind. Vague or exaggerated sustainability claims damage trust and invite scrutiny. Be specific and honest about what is recycled or organic and what is not. Engelite can help you build a more sustainable range with materials you can credibly stand behind. Let's talk options.