Accessories are the perfect add-on, which makes them a powerful tool for lifting average order value. Used as upsells and bundles, they turn a single purchase into a larger one. Here is how to make a range that does that.
Why accessories lift average order value
Accessories are low-consideration, complementary purchases. A customer buying an outfit will happily add a cap or scarf to complete it, lifting your order value with almost no extra acquisition cost. That makes accessories one of the most efficient ways to grow revenue per customer.
Bundles and gift sets that work
Bundling accessories together, or with apparel, creates an attractive offer and a higher basket. A beanie and scarf set, or a cap added to an outfit, gives customers a reason to spend more while feeling they got value. Gift sets work especially well in season.
Pricing add-ons for impulse
Upsell accessories work best priced for impulse, low enough that adding one is an easy yes at checkout. Position them as the finishing touch rather than a major decision, and make adding them frictionless.
Manufacturing a range built for it
To upsell effectively you need a range of complementary accessories that match your brand and price well. Engelite manufactures coordinated accessory ranges for Australian brands, so you can build a set designed to lift order value. If you want a range built to upsell, let's make it.