A clear brief is one of the cheapest investments you can make in your product. It saves sampling rounds, prevents misunderstandings and gets you to the right result faster. Here is how to brief a manufacturer so you get what you want.
What to include in a product brief
A good brief covers what the product is, who it is for, the look and feel you want, the materials and colours you have in mind, the branding and decoration, your target price and your volume. The more you give a manufacturer, the more accurately they can respond and develop.
Reference samples and images
Words only go so far. A reference sample or clear images communicate fit, finish and detail in a way text cannot. Show what you like, and be specific about what you want to keep and what you want to change. A reference plus a brief is far stronger than either alone.
Specifying materials, colours and branding
Be as specific as you can on materials, colour references and how your branding should be applied. If you do not know the technical detail, say what you want the product to feel and look like, and let the manufacturer translate it. Honesty about what you do not know is more useful than guessing.
How a brief becomes a tech pack
A full service manufacturer turns your brief into a tech pack, the technical spec that drives production. The clearer your brief, the smoother that translation. Engelite makes briefing easy, taking a sketch or a reference and developing it into a manufacturable product. Tell us what you want to make and we will guide the rest.