A reference sample can communicate more than any brief, because it shows fit, finish and feel directly. Used well, it gets you closer to the product you want, faster. Here is how to use reference samples effectively.
What a reference sample communicates
A physical sample shows a manufacturer exactly what you mean, the fabric weight, the construction, the finish, the fit, in a way words and images cannot. It removes ambiguity and gives the development a concrete starting point. A good reference shortcuts a lot of explanation.
What can and cannot be copied
A manufacturer can develop a product to match the look, fit and quality of a reference, but cannot exactly copy a branded or protected design, nor should you ask them to. Use references to communicate the qualities you want, then make the product your own through your design and branding.
Combining references with a brief
A reference is strongest combined with a clear brief that explains what to keep, what to change and what your product needs to be. Show the reference, then specify the differences. That combination gives a manufacturer everything they need to develop the right product.
Use references to get it right
References are one of the most effective tools for getting a product right, because they ground the development in something real. Engelite develops products to match the qualities of a reference, then refines them to your brief. Send us a sample and we will build from it.